Working again with Case Productions and a new livestream broadcast team, Powerboat P1 has ambitious plans for coverage of the races it produces and markets for the Union Internationale Motonautique Class 1 World Championships Series, which begins May 18-21 in Cocoa Beach, Fla. In the skies above the venue during races, fans will spy the XINSURANCE A-Star helicopter circling the course as the Sandy, Utah-based company is an official partner of the Powerboat P1 and UIM Class 1 offshore racing.
But the aircraft is more than a marketing vehicle. Dubbed the Official Broadcast Helicopter for the Class 1 series, it will be used extensively this season as a platform for livestream broadcasts as well as video coverage for later use in Class 1 television broadcasts on the Bally Sports and NBC Sports networks.
The XINSURANCE A-Star helicopter will play a pivotal role in Powerboat P1 event coverage this season. Photo courtesy/copyright Andy Houldsworth.
“This is an exciting time for us to provide support to help build, showcase and highlight the excitement of P1 Offshore racing that includes the UIM Class 1 World Championship, the pinnacle of the sport,” said Rick J. Lindsey, the chief executive officer of XINSURANCE in a press release yesterday from Powerboat P1. “We are looking forward to again working with the P1 team and coordinators around the country who organize and promote these exhilarating events.”
In addition to being the Class 1 season-opener, Thunder On Cocoa Beach is the second race in the five-event American Power Boat Association Offshore National Championship Series.
A 40-plus-year-old specialty-business and private insurance outfit, XINSURANCE is entering the second round of a three-year sponsorship agreement with Powerboat P1. Lindsey and the company also co-owns the XINSURANCE/Good Boy Vodka Class 1 MTI raceboat with Alex Pratt, the Good Boy Vodka founder and a fellow Race World Offshore backer who throttles the 48-foot MTI with driver Miles Jennings. And yesterday the organizers of Thunder On Cocoa Beach announced that XINSURANCE had signed on as a sponsor for next weekend’s event.
The company’s commitment to supporting the sport extends beyond Class 1. Earlier this year, XINSURANCE also announced it is backing the Turk Family Racing team’s two Bracket class boats. In April, the company announced a long-term title sponsorship of the Great Lakes Grand Prix in Michigan City, Ind., an Offshore Powerboat Association-produced event that is one of five races currently on the Class 1 schedule.
Rick J. Lindsey and his XINSURANCE team are deeply committed to offshore powerboat racing. Photo courtesy/copyright Ronnie Mac.
Azam Rangoonwala, the chief executive officer of Powerboat P1, credited Lindsey for his ongoing backing of the sport in the release.
“Rick’s passion for, and understanding of, marine motorsports shines through in everything his company does,” Rangoonwala said. “And the XINSURANCE helicopter certainly makes this a high-flying sponsorship.”
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