The timing of the Mercury Racing e-mail I received yesterday focusing on Mercury Race Gear was perfect. Not only was it a helpful reminder to me and everyone else on the list that this Sunday is Father’s Day so maybe pops could use a new T-shirt, polo, coffee mug or something else Mercury Racing related, it also was a nice tie into the story I was writing for today’s column on a new boating lifestyle apparel company called Positive Trim, which is based in Corona, Calif.
Along with men’s and women’s T-shirts and tank tops, the Positive Trim line includes stickers, hats, coozies and more.
Started by Southern California native Justin Humphrey, who received a “positive” response to the shirts he made for a group of boating friends (mainly his Trim Down for What shirt playing off the popular DJ Snake and Lil’ Jon single, “Turn Down for What”), Positive Trim offers a fresh approach to performance boating apparel.
Don’t get me wrong, I don’t have anything against the manufacturer/brand-specific gear. In fact I have a decent wardrobe of apparel from Cigarette, DCB, Donzi, MTI, Nor-Tech, Outerlimits, Skater and more. Even paint shops, engine builders and parts companies from the likes of Boat Customs, Hering, Ilmor, Latham, Mercury, Nordic, Teague and Waves and Wheels are represented. All that’s missing is some Positive Trim stuff (hint, hint).