The founder of Good Boy Vodka and its ready-to-drink cocktail series with the likes of free-wheeling pro golfer John Daly and extreme sports icon Travis Pastrana as brand-ambassadors, Alex Pratt has a good poker face. Even after taking first place in the infamous 220-mile annual GoGPS Cowes-Torquay-Cowes powerboat endurance race this year with Team 25/Good Boy Vodka team owner Rob Lockyer after two failed previous attempts, it was hard to tell whether Pratt was moderately amused or relieved.

Captured here after the 2025 Cowes event with his Team 25/Good Boy Vodka co-conspirators, Alex Pratt (far right) is fully capable of smiling.

But the creases at the corners of his mouth gave him away. He was happy.

And then he couldn’t hide it any longer.

“That was awesome, dude, we had a blast,” he said.

OK, so it wasn’t a massive emotional release. But for Pratt it was pretty strong, especially since he can’t commit to competing in the United Kingdom event next year. A former professional motorcycle racer, Class 1 offshore racing driver and top-level kite-surfer, Pratt has moved into the Porsche series of automobile endurance-racing. And as he is when he does anything, he’s all in.

Which means the possibility of the 2026 Cowes event notwithstanding, Pratt is out of the offshore racing—at least on the course.

But at the charitable level, he’s still involved.

Read More: The Good Boy Auction Hook-Up

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