Short and to the point, the producers of the prestigious Desert Storm Poker Run in Lake Havasu City, Ariz., announced on Monday that the event, which takes place April 26-30, has a new title sponsor to complement the continued support from several longtime sponsors. According to Desert Storm founder Jim Nichols of Lake Racer LLC and his business partner Jim Russell of DSM Events LLC, the largest performance boating event in the western United States is now branded as the 2016 Spectre Powerboats Desert Storm Poker Run presented by Shugrues Family of Fine Restaurants.
Spectre Powerboats, the title sponsor of this year’s Desert Storm Poker Run in Arizona, is planning to showcase its redesigned 32-foot sport cat during Thursday’s street party. Photo by Jay Nichols/Naples Image
Joining the major support provided by Shugrues and the Lake Havasu City Convention and Visitors Bureau, the Florida-based catamaran builder was looking for some reenergized brand recognition for its new 30- and 32-foot cats, and decided that next month’s Desert Storm Poker Run, which includes a day of charity rides, a street party, a poker run, a top-speed shootout and the two-day “Power in the Park” festival, was the place to do just that.