Because when it comes to generating excitement, there’s no substitute for first-person experience. Photo courtesy/copyright Matt Woods/Speedonthewater.com.
Building powerboats— even in the high-performance segment—isn’t glamorous. In fact, from lamination to rigging, it’s nothing but hard work. Boat company employees get to see the fruits of their labor in the finished products, but that’s a far cry from experiencing the on-water joy and exhilaration those products provide to their owners.
Joe Schaldenbrand and his brother Wayne, who own Sunsation Boats with Kyle Miller and Jared Morris, want to change that. So come tomorrow, they’ll be taking 15 to 20 employees from their headquarters in Algonac, Mich., to the Lake Cumberland Poker Run presented by State Dock in Kentucky for the weekend. In fact, they’re even paying them to go.
“I go to all these great events and I get so excited,” said Joe Schaldenbrand. “But it’s hard to bring that enthusiasm back to the folks at the factory. It’s hard to translate it. So we’re cleaning up our trucks and taking a bunch of employees who want to go to Cumberland. We’ll leave at 6 a.m., caravan down and get there by about 2 p.m. And we’re paying them for the day.”