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Sobo Resigns from Nor-Tech for New Opportunity

After 18 years of dedication to the Nor-Tech Hi-Performance Boats brand, Terry Sobo, the company’s longtime director of sales and marketing, is resigning from his position for an opportunity to carve out a new path in his distinguished 25-year career in the performance boat industry.

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It will be strange to see Terry Sobo, pictured with Chrissy Knight, in a shirt without the Nor-Tech logo on the front at the upcoming Miami International Boat Show. Photo courtesy Terry Sobo

Based on insight and instinct, Sobo recognizes that now is as good of a time as any to depart Nor-Tech being that the company’s position in the market, as well as its in-tune dealer network, is as strong as ever. He also happens upon a tremendous opportunity for future growth, not to mention the chance to work with a longtime business acquaintance and friend.

In a statement from the owners of Nor-Tech, Nils Johnsen and Trond Schou, the entire team thanked Terry Sobo for his years of employment and his immeasurable contributions to the Nor-Tech family both inside and outside of company walls. They also wished him good luck and continued success.

While there has been speculation on where Sobo is headed, he said he’s going to officially announce his new venture on Monday.