A couple of hours after I got off the phone with Christy Janssen on Tuesday, I walked to my mailbox and folded up inside it was the hefty 258-page program guide for the 2018 Lake of the Ozarks Shootout presented by Performance Boat Center. Although I asked a majority of the questions during my interview with the new executive director of the popular Central Missouri event that is celebrating is 30th anniversary next month, she asked me if I had received a copy of the new program, which is produced by Showcase Publishing.
I had to answer “no,” which was too bad, because I would have definitely complimented her (and the whole production and advertising team involved in the book) on how well the latest program turned out. It had nothing to do with my three stories in the issue, but more to do with the wide-ranging coverage of the week-plus-long event and the tremendous amount of advertising support included.
What you may not know is that more advertising in the program means more money raised for the 30 charities and eight fire departments that benefit from the Lake of the Ozarks Shootout. And that, according to Janssen, is the main reason she was became the event’s first full-time employee back in November.