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Sea Ray Gets Automotive-Edgy—But Stays Curvy—With New 370 Sundancer Outboard Model

Though the new-for-2021 Sea Ray Sundancer 370 Outboard sport cruiser unveiled yesterday will never be mistaken for a high-performance powerboat, at least the kind that make headlines on speedonthewater.com, its styling does lean heavily in that direction. The 39-footer, which is powered by triple Mercury Marine Verado 300 engines, was created by the Knoxville, Tenn., company’s in-house design team in collaboration with Designworks, a BMW Group Company.

As part of the Sundancer line’s 45th anniversary this year, Sea Ray has introduced the Sundancer 370 Outboard model. Photos courtesy/copyright Sea Ray.

Though Sea-Ray first offered its Venture 370 model with outboards in 2013, those engines were hidden from view under a cover. The Sundancer 370 Outboard engine trio, on the other hand, is prominently displayed and are an element is of the 37-footer’s aggressive look.

Started with a 24-footer, the Sundancer line is celebrating its 45th anniversary this year.

“A modern take on an American classic, the Sundancer 370 Outboard is spearheading the next generation of this iconic series that’s been an integral part of the Sea Ray portfolio for 45 years,” said Langlais, the president of Sea Ray, in the release. “The Sundancer 370 Outboard advances the Sundancer line with enhancements that are both pure and bold.”

Designworks operates across the portfolio of the BMW Group from luxury and premium cars to motorcycles and digital experiences, according to the release. The Designworks and Sea Ray team worked through “a rigorous process of multiple workshops and collaboration sessions, diving deep into consumer insights, design trends and brand heritage.”

From any angle, the 37-footer boasts a sleek-yet-muscular—and thoroughly modern—look.

“Automotive-inspired design is part of the Sea Ray history, dating back to collaboration with Harley Earl Associates in the early 1960s,” said Charlie Foss, Sea Ray’s design director, in the release. “It was important that we partnered with a group that has a comprehensive understanding of future mobility and the ability to develop concepts with a view to future contexts.”

Added, Johannes Lampela, director of industrial design at Designworks, “The Sea Ray look is very recognizable. Our goal working together was to further strengthen that design DNA by bringing forward the most iconic features through a modern design execution. What emerged is a modern yet classic aesthetic that is being used to inspire the next generation of Sea Ray boats.”

Related Story: Mercury Goes Boldly With 600-HP V-12 Verado Outboard

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