Powerboat P1 has extended its broadcast deal with FOX Sports Sun for another two years, according to a press release from the Orlando, Fla.-based producer of the SuperStock USA series of single-engine V-bottom powerboat races and AquaX personal watercraft races. According to the release, the “deal allows other FOX Sports regional networks to broadcast the P1 and AquaX programs providing a near national coverage and a 60 million household reach.”

Powerboat and personal watercraft racing fans will get to enjoy another two years of televised action thanks to a deal between Powerboat P1 and FOX Sports Sun. Photo courtesy Danielle Gavgni/P1 SuperStock.

“We are delighted to continue airing a double bill of powerboat and jet-ski action from P1,” said Tina Ivy, the vice-president of marketing and programming for FOX Sports Sun, in the release. “The high-quality production together with the high octane action provides a great show for our audiences”

“Our broadcast partners at an international, national and regional level are crucially important to the success of our business as we move toward the goal of a P1 world championship,” said James Durbin, the chief executive officer of Powerboat P1. “And the recent 2-year extension with FOX Sports Sun is another important milestone in our international growth, which will provide greater broadcast certainty for our venues, racers and sponsors.”

In another press release, Powerboat P1 announced that it has appointed New York-based sponsorship firm Leverage Agency and Glasgow, Scotland-based public relations and digital marketing agency The BIG Partnership to drive “major sponsorships and impactful media coverage in their respective markets.”

“We totally re-engineered our business five years ago to focus on creating value for our spectators, venues, racers and sponsors,” said Durbin, in the release. “Using data produced by Repucom, we have seen a quadrupling of broadcast value in the last three years to more than $35 million, and we are looking to these new agency partners to help us monetize this value.”

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