Last fall, around the same time the high-quality, hardbound, 320-page Best Of St. Pete coffee table book showcasing life in St. Petersburg, Fla., came out featuring the company he founded with Todd Werner more than a decade ago, Statement Marine’s Nick Buis was in the midst of acquiring a different business. One that had nothing to do with go-fast boats, well not yet at least.
Don’t be surprised if you see Offshore Whoar apparel brand flags at an event in and around Florida this year. Photo courtesy Kyle Heiser
The business—the locally based and cleverly named Offshore Whoar—is an online fashion product provider focusing on the aquatic lifestyle with a goal to provide complete customer satisfaction. Its products rage from nautical-themed board shorts and a wide variety of stylish bikinis to diving rash guards and hoodies labeled Offshore Whoar Fishing Team and Offshore Whoar Spearfishing Team.
Buis’ boat business has obviously done many company-branded apparel products over the years, but that’s been primarily for Statement employees to wear at events and shows or for its customers to represent the brand on and off the water. A broader-ranging brand such as Offshore Whoar, which specializes in high-quality products that are comfortable, fashionable and fun, is a much different animal.