With the short- and long-term survival of boats shows in question thanks to the dynamics of COVID-19, Nor-Tech Hi-Performance Boats of Fort Myers, Fla., produced what could well become a major part of its sales future last weekend across the state in Fort Lauderdale. On Saturday, the high-performance center console, catamaran and V-bottom sportboat builder hosted its first factory demo day since the company was founded 30 years ago.
The Nor-Tech crew hosted a successful day of private demo rides last weekend in Fort Lauderdale.
“The overall response to it was phenomenal,” said Geoff Tomlinson, Nor-Tech’s dealer manager, who along with company co-founder Trond Schou, vice-president of manufacturing Henrik Margård, Bob Crow of South Florida No-Tech dealer SoFlo Boats and others provided one-on-one demo rides for prospective Nor-Tech buyers. “We already have a couple of deals written up and couple more in the works.
“The whole Nor-Tech team really put on a show,” he added. “We are already looking at future events like this.”
Crow, one of Nor-Tech longest-standing and most successful dealers, agreed. “It was very productive,” he said. “All of the participants were qualified buyers.”
The Nor-Tech team held the event at the Bahia Mar Marina with three new outboard-engine-powered center consoles: a 340, a 390 and a 450. They stocked the air-conditioned lounge adjacent to their dock with plenty of adult refreshments, including three elegant boutique wines from Peacock Family Vineyard in St. Helena, Calif., and food.
Enjoy scenes from Nor-Tech’s inaugural demo day in the slideshow above.
Participants were required to RSVP in advance of the event. Walk-ins were not accepted.
“Having clients RSVP for the event helped ensure they were treated to a great overall experience,” said Tomlinson. “We also made sure to call each client prior to the event.”
In six hours, the Nor-Tech provided more than 15 demo rides. “It wasn’t hectic at all,” said Tomlinson. “It was just steady.”
Asked how the volume of demo-day rides compared demo rides during a full day at the Miami International Boat Show, Tomlinson said it “was about the same, but much more intimate and relaxed.”
“Once we have a few more demo days under our belt, I think we’ll have a much clearer picture of how they compare to boat shows,” he added. “But as I said, the response to our first one was phenomenal.”
Nor-Tech’s demo day hospitality was first rate.