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Nor-Tech’s Real Deal

In and of itself, a high-performance powerboat dealer meeting is newsworthy. That’s because there aren’t of whole lot of high-performance powerboat dealers, much less brand-specific networks of them, left. Once upon a time, go-fast boat builders such as Baja, Donzi, Formula and others had annual late-summer-through-fall conferences where dealers learned about new models and ordered boats.


Blending passion for the brand with promise for its future, last week’s Nor-Tech dealer meeting was a delightful success. Photo courtesy/copyright Pete Boden/Shoot 2 Thrill Pix.

That time is more than 10 years gone. Dealer meetings are now the unicorns of the go-fast powerboat world. OK, so maybe they’re not quite unicorns, but you definitely don’t see or hear about them every day.

There are exceptions, of course, such as last week’s Nor-Tech Hi-Performance Powerboats three-day dealer meeting—the second in the 29-year history of the company—in Cape Coral, Fla. More than 16 Nor-Tech dealers from as far as Venezuela to as close as Fort Lauderdale gathered at the Westin Cape Coral Resort to learn about what’s happening now with the Fort Myers-based builder’s go-fast center consoles, V-bottom sportboats and catamarans, and what it has planned for the future.

Read More: Nor-Tech’s Real Deal

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