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Nor-Tech Dealers Blanketing Regional Boat Shows

With the massive annual Miami International Boat Show less than a month off, it’s easy to forget that “boat show season” is well underway. This weekend alone, there are no less than five boats show between the United States and Canada.

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True to its name, Midwest Boating Center in representing Nor-Tech at the Overland Park Boat Show in Kansas this weekend.


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“Regional boat shows generate sales,” said Geoff Tomlinson, the dealer manager for Nor-Tech Hi-Performance Powerboats of Fort Myers, Fla., which has 11 dealers in its network. “Our brand is at five shows this weekend—with killer setups.”

In addition to Michigan-based Nor-Tech dealer American Custom Marine, a 2019 Mercury Marine Customer Satisfaction Index Award winner covering the Detroit Boat Show, North Carolina-based Off The Hook Yacht Sales is handling displays for the high-performance center console, V-bottom sportboat and catamaran company this weekend in Baltimore and New York City. Midwest Boating Center is tackling the Overland Park Boat Show in Missouri, while in Canada Double R Performance is tackling the Toronto Boat Show.

“Having our brand represented well by our dealers is a huge part of our business,” said Trond Schou, Nor-Tech’s president and co-founder. “We are lucky that we have a strong dealer network that can go to the regional shows and set up displays of such a high caliber.”

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