Nor-Tech At 35—The Ordering Experience

Created: October 9, 2025

You can order a new Nor-Tech center console from the dealer in your area without ever stepping into the company’s Cape Coral, Fla., headquarters. It can be done—but it rarely is. Less than 10 percent of Nor-Tech buyers go that route. Instead, they spend a full day, much of it with Nor-Tech exterior and interior color-man Kevin Lane, choosing their options at the Southwest Florida company’s home-base.

The Nor-Tech team prefers it that way. It’s part of the process, not just of building a boat but of becoming a member of the Nor-Tech customer-family.

The range of options for any given Nor-Tech center console makes a visit to the factory an imperative—and enjoyable—element of the buying experience. Photo by Pete Boden copyright Shoot 2 Thrill Pix.

“Even the clients that have built previous boats, they enjoy the process of coming in and making the boat completely theirs,” explained Trond Schou, Nor-Tech’s co-founder and president. “We highly encourage them come to visit the factory, look at what we have in production, look at what the possibilities are, see new samples and more.

“And when a client does choose to work just with the dealer, the dealer requests renderings and samples from us anyway,” he added.

Nor-Tech dealers—and there are 18 of them—urge their clients to head to Nor-Tech for the optioning process. Settling on power is perhaps the easiest part of the process. The company has established a range of power packages for each model.

Other options fall into the place based on the model. A Seakeeper gyroscopic stabilization system, for example, is a popular choice for 450 Sport center console. A second row of bolsters and Club Sport seating tend to be hot options for 390 Sport buyers.

But the process gets a lot more complicated—and a lot more fun—when it comes to exterior and interior aesthetics. That’s where coming to Nor-Tech and sitting down with Lane and the rest of the team as needed becomes essential.

Just ask Paul Jordan, a second-time Nor-Tech buyer who lives in Dunedin, Fla. Jordan purchased his first Nor-Tech, a 34-footer, already complete through Bent Marine in Louisiana. But with his 39-footer currently in production and slated for delivery this year—two months ahead of schedule—he went through the entire ordering process at Nor-Tech.

And he loved the experience.

“I was blown away by how great they were,” said Jordan, who spent three-plus hours at the factory on his first visit and has been back twice since. “They did everything I wanted and even a few things they didn’t want to do, like installing the black hardware I’ve had Cerakoted myself.

Jordan worked closely with Nor-Tech’s Kevin Lane to come up with an elegant color scheme for this new 39-footer.

“I bought the 390 through Bent Marine, too, and (dealership owner) Greg Bent really encouraged me to visit Nor-Tech and go through the process,” he continued. “From Kevin Lane to Matt Lamb to T.J. in production, everybody was great. Kevin would be on his laptop creating renderings based on my input and then he’d project them onto the big screen in the conference room. He showed me samples of paint, interior materials and colors and more—it’s a very involved process. It really helps to go there and see things with your own eyes.”

As more than nine out of 10 new Nor-Tech owners would agree.