Whether you’ve been waiting for it or not, here it is—the all-new customizable (with way more to come, trust us) Speed On The Water Store is NOW OPEN. With blankets, shirts, hats, tumblers, tanks, jackets and more, give it once over and let us know what else you’d like to see. Keep in mind, we really do have lots more to come.

Like many of our colleagues in the industry, we’ve been quite busy lately. Along with daily news, the digital magazine and some heavy lifting for the 2018 Year In Review coffee-table-style print magazine, which will be available for preorder soon, we’ve been working closely with our partners at Isikel in Texas to produce a cohesive, easy-to-use online store with some fun, stylish, sophisticated branded products—both speedonthewater.com and, coming soon, your favorite boat company, and even your boat’s name or whatever you want to put on the item.

We’re planning to have a handful of the new products to showcase—and take pictures of—in Key West next week as we’ll be covering the Super Boat International World Championships and the Florida Powerboat Club’s Key West Poker Run. If you’re there, be sure to stop by the SOTW/OSO Key West Bash on Thursday night at The Sandbar from 7 to 10 p.m.

But before then, go to the new store and get your gear so you’re ready for the 2019 season. And keep an eye out for new-product updates—you won’t have to do much as we’ll let you know when we add new items, i.e. beach towels, coolers, bikinis, bandanas, polos, gym bags and more.

Thanks for the support—and your kids’ support if you go ahead and hook them up with the coolest spill-proof tumbler in the whole school (see photo above), a Speedonthewater.com one.