With Power Yachts International of Cape Coral, Fla., offiically signed up as its first dealer, Mystic Powerboats, which currently offers two luxury performance center console models as well as 44- and 50-foot high-performance catamarans, has the first building block in what the DeLand, Fla., company plans to be a thriving dealer network. According to Greg Weber, Mystic’s director of sales and dealer development, the relationship was inked yesterday.
Mystic’s first dealer, Power Yachts International is displaying the M3800 luxury center console the Bonita Springs Boat Show this weekend. Photo courtesy/copyright Pete Boden/Shoot 2 Thrill Pix.
“We have been talking with them since before the Miami International Boat Show,” said Weber. “Southwest Florida has been a strong market for Mystic, and Power Yachts International has a great location there in Cape Coral right next to Rum Runners Restaurant. The owners, Jonathon and MaryJane Vu have been in the business for quite a few years, and they have a great crew. They’re displaying the first Mystic M3800 center console at the Bonita Springs Boat Show this weekend.”
Mystic center consoles will be the “crown jewels” of Power Yachts International’s offerings, which include models from Canadian Electric, Concept, Marlago, OBX and Sea-Lion, according to general manager Randall Truesdale.
“We were looking for a high-end line to bring into our dealership, and Mystic is the right one,” said Truesdale. “With (Mystic Powerboats owner/founder) John Cosker and Greg Weber involved, what else can you say? They will deliver a high-end product in the time it needs to be done. For us, this was a natural progression.”
With Bob Barnhart, a well-known figure in Southwest Florida and the founder of Fort Myers Offshore, recently announcing that he ordered a Mystic M4200 center console through the builder, Weber and Truesdale said the timing of Mystic signing on Power Yachts International as its first dealer is perfect. Though the new 42-footer will first go to Barnhart’s home in Canada when it is completed this summer, he’ll run the boat next fall and winter in the Fort Myers/Cape Coral area.
“Having Bob in the area with a new Mystic this fall certainly won’t hurt,” said Weber. “He’s such a highly visual guy in that area. Even though we sold him the boat through the factory, it gives Power Yachts International a little jump start.”
Weber said he’s pleased with the development of Mystic’s planned dealer network so far.
“We have a potential dealer coming in next week to meetwith us, and I’m heading to the Lake of the Ozarks in Missouri in a couple of weeks to meet with a couple more potential dealers,” he said. “In the next 30 days, I expect to have a least two more dealers signed up.”
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