Based in Toms River, N.J., Marine Unlimited has signed on as the latest dealer in the Mystic Powerboats sales and distribution network. The well-established marine dealership is the DeLand, Fla., luxury performance center console and catamaran company’s fifth dealer to be added since Greg Weber, the company’s director of sales and dealer development, began building the network in January.
With Marine Unlimited, which already has two M4200 center consoles and one C3800 catamara ordered, covering the Northeast, Mystic Powerboats is one dealer away from having its new-for-2018 dealer network complete.
“I was very impressed with their business sense and their commitment to do whatever it takes to make their customers happy, and I think they will be a great addition to the Mystic dealer team” said Weber. “We are looking for them to do great things for the Mystic brand in the Northeastern part of the country.”
According to Weber and Marine Unlimited’s vice president and director of sales Bernie Neuhaus, the dealership already has ordered two Mystic M4200 center consoles and one C3800 catamaran, which will be hull No. 2 of Mercury Racing Verado 400R outboard engine-powered model. (The interior of the first Mystic C3800 currently is being installed and the company will begin testing the cat when that process is complete.)
An authorized Mercury Marine, Mercury Racing and MYCO Trailers dealer, Marine Unlimited is a “full-service facility with sales of new models, brokerage boats, parts and storage.” The company is headed by chief financial officer Doug Falcone, president Michael D’Ambra and Neuhaus.
According to Neuhaus, the company, which also is a Nor-Tech dealer, was looking to add a second high-quality powerboat line and Mystic filled the bit.
“We wanted to stay with a comparable product, though they seem to appeal to a different buyer,” he said. “I’m also a big fan of (Mystic principal) John Cosker’s ingenuity.”
“They’ve ordered three boats right out of box, and they are very excited about the 38-foot cat,” said Weber. “So are we. We think it’s going to be a homerun.”
According to Weber, Mystic is one dealer away from its original target of building a six-dealer network.
“There is one more key market I want to have a dealer in and we’re almost there,” he said. “Then we can start working on adding dealers in small markets as production allows.
“Our dealer network is working, and orders are coming into the Mystic factory and we are building up a nice backlog or orders,” he continued. “Our newest model, the M3800 is really taking off and the M4200 continues to be strong as well. Our marketing reach has expanded significantly and we are very happy with the results so far. We are looking at other areas of the country as well to expand into, such as Texas and the Gulf Coast, the Upper Midwest, California and the Northwest.”