Entering their third day of the Fort Lauderdale International Boat Show in South Florida, John Cosker and Greg Weber of Mystic Powerboats are already pleased with their results. Though Cosker, who owns and founded the DeLand, Fla., luxury performance center console and catamaran company, described the show’s VIP opening day on Wednesday as “a little quiet,” qualified buyer traffic—three key words—picked up dramatically yesterday.
Mystic’s M4200 luxury center console is on display this week at the Fort Lauderdale International Boat Show.
“Thursday was really good,” he said. “We sold a new M4200 center console and I think I have my two demo boats here sold for delivery next June. “A couple of rainstorms came through and the docks cleared, but people came right back when it stopped raining.”
In recent years, the Fort Lauderdale event, as well as the Palm Beach International Boat Show, set next year for March 24-27, have become increasingly productive for Mystic product sales. That, plus the company’s owner-based events and year-round poker run presence have led Cosker to reach a decision he’s been considering for years.
In 2022, Mystic won’t exhibit at the Miami International Boat Show.
“I really didn’t miss Miami when it didn’t happen last year,” he explained. “Plus, I wasn’t eager to go back to the convention center next year. I know that getting to Virginia Key was a pain, but the 2022 show’s in-water display (Sea Isle Marina and Yacht Center) isn’t nearly as nice as what we had in Virginia Key for demo rides. Sea Isle is a piling marina and the current rips through there.”
Cosker said he’s not worried about whatever perception Mystic’s absence from the Miami event might create, which has long been a common concern among high-performance powerboat builders.
“I have always worried about that, but we have become enough a strong brand and our customers, who are mostly successful business people, understand bang for the buck and return on investment,” he said. “I would rather have less foot traffic but more qualified buyers.
“We don’t need to sell 300 boats a year,” he added. “We need to sell 30.”
The company sold its C4000 demo model yesterday.
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