Focusing on powerboating “lifestyle,” Mercurydockline.com is a new digital content platform from Mercury Marine. The website went live today, according to a press release from the Fond du Lac, Wis., marine engine and accessories company.

With its lifestyle-focused content, Mercurydockline.com is designed to engage powerboat enthusiasts beyond “engine specs and propeller pitches,” according to a Mercury Marine press release. Photo courtesy/copyright Pete Boden/Shoot 2 Thrill Pix.

The site has four content categories:

•On the Water—“boating lifestyle and stories about experiencing life on the water.”
•Be Inspired—“stories about real boaters and adventure seekers.”
•Gear & Technology—“dedicated to trending products and innovations that make boating better.”
•How-To—“highlighting the basics of boating including tutorial videos and maintenance tips.”

According to the release, Mercurydockline.com will grow as posts are added.

“We’re excited to launch this new digital platform that will give boaters an opportunity to interact with the Mercury brand and with each other,” said Michelle Dauchy, Mercury Marine’s chief marketing officer, in the release. “Mercury is committed to providing an exceptional ownership experience to our customers and an important part of that effort is engaging boaters in the digital space.”

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