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Mercury Marine Inks Deal With Singapore-Based Distributor


Mercury Marine has entered in to an exclusive distribution agreement with Supratechnic Pte Ltd, one of the largest marine distributors in Asia, based out of Singapore. The news was announced in a press released from the Fond du Lac, Wis., marine engine and accessories manufacturer yesterday.

According to the release, the strategic partnership will allow Mercury to expand and build a regional distribution channel in Southeast Asia that will include all of Malaysia, Indonesia, Singapore, and Brunei.

“This new relationship will allow Mercury to further penetrate the commercial market in Asia, giving us the opportunity to grow both in product range and territorial expansion,” said John Pfeifer, Mercury Marine president, in the release. “We have very robust growth plans over the next three years for our commercial business and expect to see that growth immediately.

“The combination of Mercury’s industry leading products with Supratechnic’s outstanding marketing, distribution and service will drive growth for both companies,” Pfeifer added. “It is a perfect fit.”

Under this new distribution agreement, Supratechnic will operate as an exclusive independent distributor, developing its own dealer and branch network throughout Malaysia, Singapore, Indonesia, and Brunei, according to the release. Supratechnic’s dealer network of more than 50 locations will all now offer Mercury product, some exclusively.

“This is a great opportunity for a very well established, and successful distribution company in a commercial market region like Asia to partner with one of the largest marine propulsion companies in the world,” said Mr. Chow Kum Hoong, managing director of Supratechnic, in the release. “We have been in business with Mercury’s competitor for over 40 years. We are very impressed with the new line of Sea Pro commercial outboards and they will perfectly match our vision for growth in these commercial markets. We are excited about this new relationship and look forward to a strong future together.”

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