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HomeIn the NewsMercury Marine Earns Sustainable Product of the Year Award for Active Trim Technology

Mercury Marine Earns Sustainable Product of the Year Award for Active Trim Technology

Mercury Marine has won the Sustainable Product of the Year award from the Wisconsin Sustainable Business Council for its Active Trim technology. The new was announced in a press release from Fond du Lac, Wis., marine engine and accessories company, which earned numerous awards including a Green Masters designation for seven consecutive years.


(From left) Scott Louks, manager of Mercury Marine’s facilities project-management team and captain of the company’s sustainability initiative; Tom Eggert, executive director of the Wisconsin Sustainable Business Council; and Lee Gordon, Mercury Marine director of global public relations and communications.

According to the Mercury Marine website, Active Trim is the first and only GPS-based, intuitive trim system that enhances “fuel economy and makes boating easier and more enjoyable by providing instant and effortless automatic trim for compatible outboards and stern-drives.”

“I am delighted to recognize Mercury Marine with the Sustainable Product of the Year award for 2018,” said Tom Eggert, executive director, Wisconsin Sustainable Business Council, in the release. “Mercury has been working hard to reduce fuel use for engines of all sizes. Mercury Marine is another example of a great Wisconsin company that takes seriously its responsibility to make the world a better place, while delighting its customers. They stand as a shining example of what traditional manufacturers can do when challenged to be better.”

“Every product we put into the marketplace is designed with sustainability, greater efficiency and fewer emissions in mind,” said John Pfeifer, Mercury Marine president, in the release. “Our Active Trim technology, has been not only widely accepted by boaters around the world but has been praised for its commitment to fuel efficiency and safety. We are delighted to win this award and are honored that the Wisconsin Business Council has recognized it as the Sustainability Product of the Year.”

According to the release, Mercury’s 2017 Sustainability report shows the company is on track to meet its 2019 goal of reduced energy consumption by 45 percent from baseline 2005 levels. The report lists numerous accomplishments in recycling, manufacturing waste, and water conservation—including upgrading systems for water cooling and power output measurement. Mercury’s product development and engineering facility in Fond du Lac was able to reduce annual water use by 28 million gallons thanks to a closed-loop water supply system.

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