For the eighth consecutive year, Mercury Marine has earned a “Green Masters” designation from the Wisconsin Sustainable Business Council. The news of the award—presented in Madison this week—was announced in a press release from the Fond du Lac, Wis., marine engine and accessories company.

For the eighth year in a row, Mercury Marine has been honored by Wisconsin Sustainable Business Council.

“We are honored to earn a Green Masters designation for the eighth consecutive year. Sustainability is one of our core fundamental values at Mercury Marine,” said John Pfeifer, Mercury Marine president, in the release. “It’s not unique to one location, but rather a focus of our entire global enterprise. For us, sustainability is vital to our long-term success as we set out to pursue our business objectives and lead the global marine industry and the state of Wisconsin.”

The Green Master Program measures companies on a broad range of sustainability issues ranging from energy and water conservation to waste management, community outreach and education. In addition, companies are measured on transportation, supply chain, workforce and governance.

Mercury Marine recently released its 2018 Sustainability Report and supporting video which details the company’s progress towards its key pillars of energy, environment, products and people.

The report highlights fuel-efficient products, water and energy conservation milestones and features a brand-new solar panel roof at Mercury’s EMEA headquarters. Additionally, the report shows that, in each of the major categories of its sustainability initiative, Mercury has met or exceeded its goals.

“We are in business because we want to make people’s experience on the water the absolute best it can be, but that’s not the only reason we are in business,” said Pfeifer. “We think we have a responsibility at Mercury; we don’t just want to be a marine propulsion business, we want to be a socially responsible business that makes communities around the world better because we are there. Using the triple bottom line model as a guide, we can focus our strategy on its three dimensions of performance: social, environmental and financial.”

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