Mercury Racing— the presenting sponsor of the 2017 P1 SuperStock USA Championship—and Mercury Marine will have a strong presence at the Sarasota Powerboat Grand Prix tonight with their mobile marketing trucks at tonight’s Boats On Main Block Party in the famed Florida city, as well as on site at the Grand Prix Fan Fest Saturday and Sunday in Centennial Park. The news was announced in a press release from the Fond du Lac, Wis., engine and accessories companies.

“We have a rich racing heritage with Sarasota, one of the founding U.S. offshore powerboat racing sites,” said Erik Christiansen, Mercury Racing’s general manager, in the release “We are excited to return in support of the Grand Prix, the community, and of course Powerboat P1.”

There is plenty of powerboat racing on tap at the Sarasota Powerboat Grand Prix this weekend. Photo courtesy/copyright Pete Boden/Shoot 2 Thrill Pix.

While Mercury Racing’s marketing truck is in Sarasota to support the P1 SuperStock series, Mercury Marine is there to “meet consumers and promote its Mercury Edge saltwater demo event July 21-22 at Marina Jack in Sarasota,” according a press release from the Fond Du Lac, Wis., marine engine and accessories company.

“Mercury Marine is thrilled to team up with Mercury Racing to support the Sarasota Powerboat Grand Prix in 2017,” said Michelle Dauchy, chief marketing officer for Mercury Marine, in the release “The Grand Prix is all about power, and no one in boating knows more about power than Mercury and Mercury Racing. This is going to be a spectacular event for the racers and the crowd.”

“Having a strong brand like Mercury involved with the 33rd Annual Sarasota Powerboat Grand Prix is extremely exciting and supports our future growth and global recognition,” said Lucy Nicandri, executive director for Suncoast Charities for Children, in the release. “Mercury has been an outstanding partner, not only for the Festival, but also to Suncoast Charities for Children.”

Related stories
Miss GEICO Team ‘Eager and Anxious’ For Sarasota Race After Long Lay-Off
Sarasota Powerboat Grand Prix Organizers Announce Positive Changes