With all of the 50th anniversary festivities behind it, the ownership group directing Eliminator Boats is doing what most companies fortunate enough to be in its position would do—look ahead to the next 50 years. From new boat releases, model reinventions and a revamped showroom to staffing updates, logo modifications and changes to its build processes, the one constant within the Mira Loma, Calif., company is its dedication to constructing the finest go-fast boats on the planet.
The team behind Eliminator Boats is focused on making sure the company’s next 50 years are even more successful than the first 50. Photo courtesy Eliminator Boats
After purchasing the legendary Southern California business at the end of 2018, a little more than eight years after the company that Bob Leach founded in 1969 filed for Chapter 11 bankruptcy, the partnership group RevLine LLC led by longtime Eliminator employee and current president, Jake Fraleigh, began the process of breathing new life into the brand. And while the process of righting the ship, if you will, took some time, Fraleigh and company appear to have things headed in the right direction.
That was apparent by the remarkable display of boats Eliminator had on hand at the 2020 Los Angeles Boat Show in Pomona Calif., in January, not to mention the showings throughout 2019, which included the Desert Storm Poker Run in Lake Havasu City, Ariz., the brand’s spectacular 50th Anniversary Party a month later at Pirate Cove Resort just up the Colorado River on Lake Havasu, the mid-August Big Cat Poker Run in Northern California and the mid-September Lake Powell Challenge in Northern Arizona.