With a trio of locations in South Florida—Haulover Marine Center and Miami Beach Marina—and another “anchor store” in Key Largo, Iconic Marine Boat Sales and Service already occupies a strong position in the Sunshine State market. Those locations are about to get even stronger, according to a press release from the multi-brand dealership Big Thunder Marine home-base in Lake Ozark, Mo.

Iconic Marine Boat Sales and Service is continuing to pump; resources into its three South Florida locations. Photo by Jeff Helmkamp copyright Helmkamp Photos.

“Our growth plan includes added staff at our Miami Beach Marina location to build on our luxury yacht brokerage and sales efforts,” explained Sage Rush, Big Thunder Marine’s marketing coordinator. “Our Haulover Marine Center store will see increased capacity with added service techs and a renewed focus on new boat sales and brokerage.

“Our new anchor store concept in Key Largo is already highly visible along Overseas Highway,” she continued. “The Largo location and benefit with increased sales and service staffing, a broad selection of new boat inventory and a revitalized investment in community boating events.”

The owner of Iconic Marine Group, Fred Ross described the Florida locations and “strategically positioned to serve the South Florida market.

“Our retail in three of the most recognizable recreational boating destinations in south Florida,” he said. “Our commitment to the Florida boating community cannot be questioned, especially as we plan to explore future locations within the state.”