In the nearly 10 years since Randy Davis took over as owner of Nordic Boats, he has seen the Lake Havasu City, Ariz., business build everything from a 43-foot offshore catamaran to a 21-foot ski race boat. He’s also seen the company take a major hit due to the economic downturn and a flood of deck boats—Nordic’s most popular line—entering the market after a builder went out of business. While scaling back was a given, Davis, who also runs a successful framing business in Southern California, continued to tool up new boats, which seems to have given Nordic a competitive advantage as 2013 was the company’s best in several years.
Low: For the bad, to be honest, even though we’ve been doing OK, I keep in contact with some of the other manufacturers and it’s hard to see so many of the West Coast builders struggling. Competition is a good thing so you don’t want to see other companies not doing well or hear rumors of them going out of business. The other thing is that I hate seeing accidents happening at poker runs. Poker runs are a big part of our industry. Maybe it’s time we rethink how they are started—I’d hate to see any events cancelled.