Despite its reputation for being at the forefront of marine product innovation over the past few decades, when it comes to the average offshore boater, Hardin Marine is far from a household name. And the Palm Coast, Fla., business is OK with that—its products are utilized extensively by boat manufacturers, riggers and service shops across the globe so the end user isn’t often a direct customer.

But lately there’s been strong consumer buzz surrounding the company thanks to its forthcoming turbocharging kits for Mercury Racing’s HP525EFI engine. But just as newsworthy—and admittedly more industry focused—is Hardin’s effort to remain at the forefront when it comes to product development. The latest demonstration, an obvious benefit to the average performance boater, is its investment in Rapid Prototyping 3D Machinery.

Read More: Hardin Marine Embraces the New Era of Product Development