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Hammer Down Rising

A little more than a year ago, a couple of 43-year-olds from Rochester, N.Y., bonded over their mutual love for offshore racing and started a Facebook community page called Hammer Down Boating. And what has evolved from the vision of George Tobin and Rodney Olson has become—with close to 3,000 unpaid-for “Likes” (yes, you can buy them)—the ultimate fan page where visitors can interact with both the stars and everyday people in the sport.


George Tobin, his son, A.J., and Rodney Olson make up the Hammer Down Boating crew. (Photo courtesy Hammer Down Boating.)

“This isn’t ‘work’ for us,” says Tobin. “It’s not our full-time job. It’s just part-time fun. Anyone can come here and post and interact with the offshore racers. Facebook has really enabled that to happen.”

Olson agrees. “It’s just a blast,” he says. “You can get burned out on Facebook anyway. This is more fun.”

Of course, there’s more to the back story of Hammer Down Boating.

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