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Forecasting the Future of Baja, Donzi, Fountain, and Pro-Line

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In late October, Baja Marine announced that it had acquired the assets of Donzi MarineFountain Powerboats, and Pro-Line Boats from American Marine Holdings, Inc. According to a press release from Baja, the four brands will run as separate entities and will be manufactured at the Baja Marine facility in Washington, N.C.

Quoted in an article I wrote in speedonthewater.com the morning the news was announced, Johnny Walker, the chief executive officer of Baja Marine said, “We are going to visit each of the brands and revise their offerings. There are some boats in the Fountain brand, for example, that haven’t been built in seven or eight years. So we are going to refresh everything, and take a look at the boats that are in demand and are not in demand.”

What exactly could that mean for each brand? I caught up with Walker a few days later to follow up, and while he wasn’t ready to reveal which boats in each line would stay, which would get makeovers, and which would get the axe, he was ready to go into a little more detail. Here’s what he said.

Read; More: Forecasting the Future of Baja, Donzi, Fountain, and Pro-Line

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