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Exclusive Celebrations Of Brand

Want to start a heated debate with a Skater Powerboats catamaran owner? Tell him or her that MTI is a better brand of cat—or vice versa if the person you want to offend owns an MTI. On the high-performance V-bottom sportboat side of things, you can produce the same kind of fiery argument among owners of the Fountain and Outerlimits brands.

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Thanks to unmatched customer loyalty, brand-specific happenings make perfect sense in the high-performance powerboat world. Photo courtesy/copyright Pete Boden/Shoot 2 Thrill Pix.

For the record, despite that such debates routinely devolve into absurdity—blows have even been thrown over such silliness—this is a good thing. Brand loyalty sustains the exotic high-performance powerboat world in much the same way it sustains the exotic high-performance automobile world. Go-fast boat builders depend on it as newcomers to the marketplace are fewer and farther between than repeat buyers.

So why not celebrate your customers in a way that bonds them as members of an exclusive tribe and validates their purchase decision?

To that end, MTI is holding its fourth annual Owners Fun Run to the Florida Keys this weekend. The event starts today and my longtime friend Bob Christie, who owns an MTI 340X catamaran powered by twin Mercury Racing Verado 400R outboards, invited me to join him and wife, Madelyn, and couple of their friends for the weekend.

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