In a press release issued by Super Boat International on Wednesday, the organization confirmed that its coverage of the 35th Annual Key West Offshore World Championships will air in late January and early February. Following the success of last year’s one-hour program on NBC Sports, the 2016 programming is slated for three one-hour episodes with air dates set for Sunday, Jan. 31 at 12 p.m. (EST), Sunday, Feb. 7 at 3 p.m. (EST) and Sunday, Feb. 14 at 3 p.m. (EST) on your local NBC Sports channel.
J.R. Noble, who owns the STIHL Skater Powerboats catamaran, was the driving force behind getting the SBI Key West Worlds on TV.
SBI also recognized STIHL Inc., in the release for being a major force behind the sport expanding its national visibility and for returning as the presenting sponsor of the shows.
“We at STIHL are very pleased to be bringing this exciting sport to a broader audience,” said Roger Phelps, STIHL’s corporate communications manager. “Our brand is all about power, precision and the team behind the machine, and offshore racing is a perfect fit for us.”
With the expanded programming, fans will get to see more race action, and the in-depth coverage will allow them to get a behind-the-scenes look at the boats and teams that make offshore racing so exciting.
“There was some incredible racing and excited fans in Key West and we are looking forward to putting the shows together and airing it on NBC Sports,” said Mike McKinnis, vice president/executive producer of JM Associates, whose team converged on Key West with a full battery of personnel and camera equipment to cover this year’s event.
SBI stressed that it is dedicated to aligning the organization with great partners.
“We are very pleased to have STIHL and JM Associates here in Key West again,” said SBI President John Carbonell. “STIHL is a great company and really supports the sport of offshore racing. They partner with JM and put on a great show. J.R. Noble of the STIHL Offshore Racing Team is the one who really got this thing off the ground and we appreciate everything he has done for the sport. He’s a great competitor.”
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