With companies continuing to put more emphasis on the customer relation side of the business, it turns out that there are four—that I know of—organized fun runs, lunch runs or whatever you want to call the boat-branded gatherings that happen during the Florida Powerboat Club’s Key West Poker Run set to take place in a couple of weeks. A few of those gatherings are occurring around the same time on Saturday, Nov. 10.
Between Marine Technology Inc., Mystic Powerboats and the Boats Direct USA brands of Blackwater Boats and Deep Impact Custom Boats, there are three organized runs to a lunch location with helicopter photography opportunities to boot. Nor-Tech Hi-Performance Boats, on the other hand, is getting many of its owners together for a separate lunch stop during the poker run from Miami to Key West.
However it is done, the organization of customers by the manufacturers is a great idea. It’s not a new idea by any means, but bringing together owners and expressing gratitude toward them in a special way is meaningful. MTI, for example, attempts to get its customers together as much as possible with special lunch runs at the Lake of the Ozarks Shootout in Missouri, the Lake Powell Challenge in Arizona and elsewhere. In fact, the high-performance catamaran and center console builder hosts an annual full-service Owners Fun Run in March in the Florida Keys, and I wouldn’t be surprised if we see more of those in 2019.