A full-service dealer for Nor-Tech and Outerlimits that also carries an array of pre-owned powerboats, Double R Performance in Oro-Medonte, Ontario, Canada launched its new website today. Visually compelling and intuitive, the vibrant site features “Nor-Tech,” “Outerlimits” and “Motors & Parts” modules directly below the bold primary image on its home/landing page, as well as several obvious navigation options throughout the platform.

Click the image above to enter the new Double R Performance website.

According to Peter Roberts, who co-owns Double R Performance with his brother, Raymond, the extensive website revision, which prominently integrates the company’s Facebook presence, was long overdue.

“We focused on ease of navigation and easier communication,” he said. “The site is less complicated than the last one with fewer buttons to push and more direct access to the product people come to the site to see.”

“The site is going to be a gift that keeps on giving for shoppers with updated inventory flowing on,” he continued. “We have thousands of parts, drives and engines that have now been photographed, catalogued and are going to be flowing onto the site in the coming weeks and months. We also have about half a dozen new boat listings form Nor-Tech, Donzi, Baja, Fountain and Eliminator to put up this week on top of the inventory we already have listed just in time for the start of the season.”

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