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Doller Launches New Website With Extensive Parts-Finder Function


Based in Hollywood, Fla., Doller Offshore Marine has completed an extensive revision of its website. Company principal Mindi Doller opted for a simple and visual modular and easy-to-explore design with the new site, which is set up with a top navigation bar with various categories.

“It’s a much cleaner design, I think,” said Doller, who added that her business came through Hurricane Irma last weekend largely unscathed. “The new site also has a page of NLA part numbers for all of those hard-to-find and no longer available parts from Mercury Marine.”

Below the top navigation bar on the website’s landing page are picture-filled square and rectangular models, each with a separate topic subject—from service to brokerage—heading in reversed text. The design enables visitors to not just to see at a glance all that Doller Offshore Performance, a certified Mercury Marine dealer, offers but provides access to each of those services with one click.

Below those modules, Doller has four current pre-owned listings, each with a photo, and those listing will change frequently as inventory cycles. A couple of video modules below the listings take visitors through a Doller shop tour and dockside service session.

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