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Customer Appreciation in Reverse

Nearly one year ago to the day, I wrote my weekly column on Canadian performance boater Brad Macaulay, who took delivery of his new DCB Performance Boats M35 Widebody XS model powered by twin Mercury Racing 1350 engines in Lake Havasu City, Ariz. (read Truly Inspired: DCB’s New M35 Widebody XS). The owner, who lives in Kelowna, British Columbia, and boats primarily on Shuswap Lake, was ecstatic about his 35-foot catamaran—and 365 days later he’s still madly in love with the boat that was inspired by his fascination with the Koenigsegg One:1 megacar.

Last week Brad Macaulay showed his appreciation for the entire DCB Performance Boats team by buying everyone lunch and thanking each person who had a hand in building his M35 Widebody XS. Photo courtesy DCB

Last week Brad Macaulay showed his appreciation for the entire DCB Performance Boats team by buying everyone lunch and thanking each person who had a hand in building his M35 Widebody XS. Photo courtesy DCB

This time around, Macaulay, who owned a gorgeous all-blue DCB M31 Widebody before ordering the 35-foot cat, did something newsworthy that grabbed my attention again. (He also was featured for his generosity in my Making Dreams Come True column two and half months before getting his M35.) And no, he isn’t getting a new boat—yet.

Instead, Macaulay and his wife, Cindy, took time out of their vacation to stop by the DCB factory in El Cajon, Calif., and express their appreciation to the team that built both of their boats by buying everyone lunch. While Macaulay admitted that he got a little choked up while addressing the entire DCB crew, which included everyone from the managers, laminators, gelcoaters, fabricators, riggers and the sales team, he said buying everyone some sandwiches and ice cream was the least he could do.

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