Along with being a major cog within the Super Boat International Offshore World Championships in Key West, Fla., as a supplier of many racing team’s engines, Mercury Racing is going big for next month’s Key West Poker Run organized by the Florida Powerboat Club.
Not only is the Fond du Lac, Wis., company the presenting sponsor for the poker run, Mercury Racing’s mobile marketing truck will be on site in the poker run village. Products on board the vehicle, which has been showcased at events in Arizona, Michigan, Texas and more, include the QC4v 1350 sterndrive, a 540 sterndrive, a Verado 350 SCi outboard and an assortment of Mercury Racing propellers.
The mobile display also has an interactive helm featuring the stylish and ergonomic Zero Effort Digital Controls complemented with an array of Livorsi Marine digital gauges.
“Key West is always a big deal for us—this year is especially special being Mercury’s 75th anniversary,” said Rick Mackie, senior marketing manager at Mercury Racing. “We will be promoting our new merchandise program at the event, complete with an all-new Key West Poker Run event T-shirt.”
Mackie said National Sales Manager Kevin Skiba is going to be on site for product support along with propeller guru Scott Reichow, who is always happy to answer any prop questions that come his way.
2014 Key West Coverage