On a busy news day, the most recent press release—sent via email as they blessedly all are these days—from the Fort Lauderdale International Boat Show organizers would have ended up unread in my trash folder. After all, a new caterer for a boat show isn’t exactly big and breaking high-performance powerboating news.
Want to improve the boat show experience for attendees and exhibitors? Start by offering better food.
But with the Memorial Day weekend on tap, Thursday, May 24, wasn’t exactly a busy news day. So I opened the release.
Here was the short of it: Proof In The Pudding, a 39-year-old catering service with 18 kitchens in the South and Southeast, will be “crafting new culinary and mixology experiences at five leading U.S. boat shows” starting with the 59th annual Fort Lauderdale event Oct. 31-Nov. 4.
Hell, I don’t know about you, but I’m always up for new culinary and mixology experiences, especially at a boat show. Because for the most part, they just don’t happen.