Cigarette Racing Team’s new website is live and features the entire 2012 line of the vaunted builder’s high-performance powerboats, according to a press release from the Opa-Locka, Fla., company. Designed by the Atlanta-based Blacoube agency, the site took more than a year to plan, design and build and provides a comprehensive online guide to Cigarette’s luxury performance brand.
“We wanted people to be able to learn everything they needed and wanted to know about Cigarette boats and provide that information in an entertaining format,” said Skip Braver, the owner and chief executive officer of Cigarette Racing Team, in the release. “This site reflects the style of the company and of our customers—classy, classic, tasteful and beautiful. It shows ‘The Cigarette Difference,‘ which we define as our own niche in the luxury, performance market.”
The site features Cigarette’s new high-peformance go-fast models, its newer versatile performance center console group and its special editions and the performance diesel model. It also traces the rich history of Cigarette offerings and events that built the Cigarette brand name since 1969.
Rich with vibrant running and detail photography of every boat in the current line, the site also features detailed text for each model. Sections of the site worth visiting, according to the release, include “The Lifestyle,” “The Difference” and “The Legend, which go beyond the typical model line-up information and take visitors into the world of Cigarette owners.