Regardless of whether or not Cigarette is your favorite brand of high-performance boat, you can’t deny the success the Opa-Locka, Fla., company has had with its advertising campaigns. Cigarette didn’t invent the concept of using sex to sell products, but the company has done a bang-up job of it over the years.
In the process, the boat builder has, at one time or another, raised the ire of just about everyone from local church groups to the former publisher of Powerboat magazine—Cigarette is one of the few companies to actually have an ad rejected by Powerboat. (That’s a little-known fact that my friend Skip Braver, the owner of Cigarette, still gives me a hard time about despite my lack of decision-making involvement in anything to do with the magazine’s advertising content.)
In response to customer demand, according to a press release from the company, Cigarette Racing Team has launched its “Print Gallery,” which consists of poster-quality image prints from its advertising archives. Ad print sizes range from 8” x 10” to 20” x 30.” Prices range from $36 to $87 with the size of the print.The company also offers “logo standouts” from $65 to $185. In addition, Cigarette is offering matting and framing options.
My favorite Cigarette ad? The one with the burley tattoo artist inking the Cigarette name and logo on the arm of a beautiful woman. Would I have it in my living room? No way. But in my game room—if I had a game room? Absolutely.