Great service, great parts and great fulfillment. Those are three things Marc Berman takes an immense amount of pride in when it comes to his business, well, make that businesses. Berman, who owns BAM Marine in Pompano Beach, Fla., has always focused on competent service since the days of keeping his Chicago-area customers happy when he owned Berman Automotive & Marine in Highland Park, Ill., in the ’70s before purchasing Apeco Marine, which he renamed Marina City Marina, in downtown Chicago in 1977.
But it wasn’t until the mid-’90s when Berman moved to Florida, founded BAM Marine of Florida and launched his first website—go-fast.com—that he realized the importance of inventory and efficient fulfillment on a global scale, something that wasn’t possible in the pre-Internet era. In 15 years, BAM Marine’s umbrella has grown to include the hugely popular MercruiserParts.com, the high-performance drive and transmission products, parts and service company CyborgTransmissions.com and his latest website, BoatStuffExpress.com, which Berman bills as an online boating mega-catalog.