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HomeIn the NewsBrunswick To Acquire Power Products’ Global Marine And Mobile Businesses

Brunswick To Acquire Power Products’ Global Marine And Mobile Businesses

Brunswick Corporation, the publicly held parent company of Mercury Marine, will acquire Power Products-Global Marine and Mobile. The news announced in a press release from the Fond du Lac, Wis., marine engine and accessories company.


A leading provider of branded electrical products such as battery and power management and digital switching, to marine and other recreational and specialty vehicle markets, according to the release, Power Products is a privately held company based in Menomonee Falls, Wis., and owned by San Francisco-based private equity firm Genstar Capital. Brands included in the pending acquisition are Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.

“Power Products provides Mercury a complementary portfolio of products and services, creating a broader and more significant marine business in key categories,” said John Pfeifer, the president of Mercury Marine in the release. “Power Products has an experienced team with a proven track record of driving innovation in electrical products and systems.”

Added said Chris Drees, Mercury Marine’s president of global marine parts and accessories, “Power Products adds a broad portfolio of marine after-market and OEM parts and accessories, including sophisticated electronics solutions, to Mercury Marine’s P&A portfolio. Our combined operations allow us to provide our customers with enhanced solutions, while solidifying Mercury Marine’s P&A business and positions Mercury as the leader in connected boating.”

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