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BoaterMouth.com Partners with Boats.com and Yachworld.com

You might not know this, but speedonthewater.com—my site that I update daily—is the high-performance powerboating arm of BoaterMouth.com. BoaterMouth consists of 12 respected journalists, each with a speciality in the boating world, “blogging” daily on their sites. (I am lucky enough to be one of those journalists.) The blogs are, in turn, fed to BoaterMouth.com.

We launched the beta (testing) version of BoaterMouth.com in late November, and it sure didn’t take long for the site to get noticed. So I can’t even begin to tell you how happy I am to let you know that BoaterMouth.com is partnering with Boats.com and YachtWorld.com to connect comprehensive, searchable boat listings with extensive editorial content.

“This partnership recognizes and leads a paradigm shift,” said Ian Atkins, vice president and general manager of Boats.com and YachtWorld.com, in a press release. “People who love the water are online now, looking for boats and high-quality editorial content to go with them. Teaming up with a crew of 12 writers who have the credentials of the BoaterMouth group is an outstanding enhancement for visitors to our sites—and a privilege for us.”

As the powerboat content editor for Boats.com from 2000 through 2008 and a bi-weekly contributor throughout 2009, I know Atkins well. His efforts and vision have in no small part contributed to the success of  Boats.com and Yachtworldcom. So partnering and, in a way, reuniting with the Boats.com crew is a privilege for me as well.

Articles by BoaterMouth’s marine journalists can be seen at www.boats.com/boat-content/boatermouth/ and cover a range of topics, from high-performance powerboats and sailboats to fishing, mega yachts, marine electronics, chartering, cruising, racing, and advice on maintenance and equipment. Boats.com and YachtWorld.com will utilize their established online technology to pair this expanded editorial content with related new-boat and brokerage listings, offering the BoaterMouth team’s writing to an average monthly audience of 3.5 million boating enthusiasts—more than the combined circulation of every U.S. marine magazine.

BoaterMouth.com was launched in November 2009 by Imagine Media LLC and is owned by longtime marine journalist Kim Kavin. She is among the 12 BoaterMouth writers, who include Lenny Rudow, Ben Ellison, Diane Byrne, Pete McDonald, Tom Tripp, Zuzana Prochazka, Jeff Hemmel, Charles Doane, Kimball Livingston, Ed Sherman and me.

“My hope when I conceived BoaterMouth was not only to work with the colleagues I respect most as marine journalists, but to do so in a way that helps move marine publishing forward in the digital age,” Kavin said. “The team at Boats.com and YachtWorld.com shares our vision of connecting with boaters using rich editorial content in new online formats, and we’ll be working with them to apply our industry expertise across digital platforms as they continue to evolve.”

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