Nicole Lee, the owner of Infinite Concepts in Arizona, said she didn’t intend on getting into the marine vessel registration and documentation business, but she’s happy that she did. And it’s not like she was unhappy where she was, which was working amongst the family friend confines of DCB Performance Boats in El Cajon, Calif. The opportunity arose at the right time and she jumped in with little hesitation.
Former DCB Performance Boats employee Nicole Lee now runs Infinite Concepts, a company that assists boaters with registration, documentation and more. Photo by Jeff Helmkamp/Helmkamp Photos
Little did I know Nicole, the charming woman, who I met while joining DCB general manager Paul Miller—her longtime friend from well before she started working for the company—for the 2018 Desert Storm Poker Run in the new DCB M33R Widebody catamaran powered by twin Mercury Racing Verado 400R engines, would reach out a year and a half later to tell me about her new business venture.
And I’m glad she did—not just because I got a story out of it but also because I learned some things about boat registration, which sparked several conversations at various poker runs I attended throughout the summer.
I understand the business of putting some numbers on the side of your boat is far from glamorous, but it’s necessary and there are actually different ways of going about it, which is why Lee is offering her services to performance boaters across the country. She also handles fishing boats, yachts and more, but thanks to her former ties with DCB go-fast boats are her specialty.