Formerly Custom Marine Group, the parent company of the Baja Marine, Donzi Marine, Fountain Powerboats and Pro-Line sportboat and center console brands has been renamed Iconic Marine Group LLC. The news was announced in a press release from the Washington, N.C. boat builder this morning.
Donzi is one of four brands under the Iconic Marine Group umbrella.
According to the release, “As the new company executes its plans for growth and brand resurgence, the corporate branding became increasingly more important for long-term success.”
“The name has changed, but the brands remain iconic,” said Carol Price, the president of the company, in the release. “IMG worked through a branding process to identify a new name that facilitates the coordination of the four brands and their DNA.”
IMG currently employs more than 150 people building in Washington, the release stated.
“Changing our name gave us a chance to brand our company to what we create, produce and take to the market, iconic boat brands,” said Clint Garant, IMG’s vice-president of marketing. “Collectively the brands have been in leadership roles beginning with Donzi in 1964, Pro-Line in 1968, Baja in 1971 and Fountain in 1972.”