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American Custom Marine Running The Detroit Boat Show ‘Marathon’

As the unofficial lead-off event to boat show season, the seven-day Detroit Boat Show reached its halfway point when it reopened yesterday. The show’s organizers divide the event in Huntington Place (formerly Cobo Center) into January 14-16 and 19-22 segments, which translates to seven days of meeting, greeting and selling for the likes of Michael Knoblock and his team at American Custom Marine. After a three-day break, the full-service Nor-Tech Hi-Performance Powerboats dealer based in Kimball, Mich., returned to action yesterday and won’t be done until early Sunday evening.

Quiet when this photo was taken shortly after setup, the American Custom Marine exhibit in Huntington Place will be bustling for the next three days before the second weekend of the Detroit Boat Show closes.

As boat shows go, the Detroit happening is a marathon. But that doesn’t faze Michael Knoblock, the owner of American Custom Marine, as his company is for all intents and purposes the sole high-performance powerboat dealership in the event. In fact he appreciates it.

“The show has been great and the American Custom Marine booth has been busy,” he said. “We have locked in a few new boat deals and are hoping for more this coming weekend.”

Though Mercury Marine is exhibiting in Detroit, Mercury Racing is not. But thanks to the American Custom Marine display, the Fond du Lac, Wis., high-performance marine engine and accessories company is represented in the show—and not just on the transom of the Nor-Tech center console showcased in the dealership’s booth.

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Here’s a closer look at the American Custom Marine Detroit Boat Show display.

“Mercury Racing sent us a couple of engines to display,” Knoblock said. “And people love to see them.”

Knoblock described last weekend’s show traffic as “awesome” and is hoping for much of the same this weekend. Following the event, he’ll head home and regroup before departing for the Miami International Boat Show, February 15-19, where he and other dealers will represent the Nor-Tech brand in the Fort Myers, Fla., company’s Miami Beach Convention Center exhibit.

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