More. Bigger. Better. Stronger. Those are the watchwords in today’s full-size truck and SUV markets. If you want to sell trucks today, they need to offer more, be bigger, better and stronger than the model they replace.
Toyota entered the full-size truck market back in 1993 with its T-100, then followed it up with the Tundra in 2000, a markedly superior product that abided by all the aforementioned watchwords. Then in 2007, Toyota introduced the second generation of Tundra, which stepped up its game even more—a lot more.
Toyota continues the trend in its 2010 Tundra by delivering a gasoline-engine truck that is capable of towing 10,000 pounds, yet comes in a manageable size that is usable as a daily driver. As little as five years ago, that kind of towing capacity was available only in something with a diesel engine and dual rear wheels. Oh, how things have changed.